A MODEL OF THE MEDIA

There are three key aspects which are

TEXT

The examples of this are Tv, radio, film, magazines, newspapers, adverts, music, computer games, posters, leaflets, websites the text is consumed by the audience 

AUDIENCE

 A finical transition occurs between audiences and institutions.

INSTITUTION

Institutions produce distribute, exhibit and market texts

examples of these are 

MGM

GOOGLE

SONY

ITV

UNIVERSAL STUDIOS

CAPITAL FM

All three work with each other.