Monday, 14 September 2015

MV ANALYSIS-BAD DAY, SING, DRIVE

Deconstructing two music videos to identify characteristics of the music video genre 

"Bad Day" by Daniel Powter

- This music video starts off with a split screen showing the female on the left with the male on the right, they are both doing similar things which shows us the narrative side of the story, it shows the audience automatically how they never knew each other but were destined to meet. Even though the female in the music video wakes up earlier than the male, the routines in which they both do is exactly the same. they are several shots of them doing the same thing, implying that everyday is the same might be boring. they are fed up which has direct link with the song. the screen being split into two is very effective as it shows that the two people in the music video are two halves of the same whole. this makes them seem like the perfect match. They also have the same problems and the same ways of dealing with these problems as they were indifferent to their colleagues, were shouted at by their bosses and both of their ways of dealing with their stress was to draw what they felt and go out to buy junk (comfort) food.
Also, when they sit down on the ball style benches they are in the same place but they do not realise it yet which makes the audience realise they need to finally cross roads and meet each other. 

'Shut up and drive' by Rihanna

-This music video starts off with a contrasting setting of a big, rusty garage and the red sports car which she arrives in which will stereotypically mean  that she is entering a mans world but this is subverted  as all we see is sexy female women. This shows her dominance and luxury compared to anything else.
-Throughout the whole song the artist is showing sexual essence of a female, supporting her lyrics as she is pleading for attention, even though in the video she tries to show female dominance. The mise-en-scene is suited to show a sexy character and the shots cut to focus the audience to different parts of the body, distracting them from the actual song.











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